News
This
year's Medallion award winners - PDF
Press Releases
Southern Public Relations Federation Names 21 as Senior
Practitioners
D’Oliveira
Named SPRF Professional Achievement Award Winner
Lantern
Award Winners; Jackson’s Mann & Associates Claims
Best in Show
Public Relations
Council of Alabama NAMES RUSHING Association Manager
COLLINS
NAMED SPRF Association ASSISTANT
Deadline
for the 2006-07 Student Medallion Awards has been extended to
Aug. 3rd
PRCA TO OFFER ACCREDITATION JUMPSTART WORKSHOP ON
MARCH 10, 2007
PRCA Recognizes 2006 Medallion Award Winners The Public Relations Council of Alabama presented
the 2006 Student Medallion Awards at the PRCA State Conference
in Tuscaloosa, Alabama on September 28, 2006. D’Oliveira
Named PRCA Practitioner of the Year
Mobile Chapter Named PRCA Chapter of the Year
Suzanne Fornaro, APR received the 2006 Professional
Achievement Award
Fornaro Named PRCA Practitioner of the Year
AU’s
Michael Tullier, APR, Receives SPRF’s Achievement Award
January 3, 2007
FOR IMMEDIATE RELEASE
Contact:
Nan Baldwin, APR
PRCA State VP, Accreditation
205-912-5964
PDF version
PRCA TO OFFER ACCREDITATION JUMPSTART WORKSHOP ON MARCH 10, 2007
MONTGOMERY – The Public Relations Council
of Alabama (PRCA) will host its annual Accreditation Jump-Start
Workshop on Saturday,
March 10, 2007, at the First Baptist Church of Montgomery (305
South Perry Street, Montgomery, AL 36104) from 10 a.m. to 4 p.m.
The event is free to all PRCA members and $15 for non-members.
Continental breakfast, lunch and all workshop materials will be
provided to participants. To register, contact Nan Baldwin, APR
- PRCA vice president for accreditation, at nan@mdb.org or 205-912-5964.
The workshop delivers an excellent introduction to the accreditation
process for Public Relations (PR) practitioners who are interested
in pursuing this important milestone in their professional careers.
It provides a thorough understanding of the steps involved in becoming
an Accredited PR practitioner. Also included will be an overview
of five of the major topics tested on the Examination for Accreditation
in Public Relations (APR), a case study exercise and helpful study
tips from cross-state Accredited PR practitioners.
“Earning the APR designation is a distinct honor that sets
experienced PR practitioners apart from others in our profession,” said
Baldwin. “Similar to other professional certifications, Accreditation
is our professions’ seal of approval identifying those that
have mastered the skills, knowledge and abilities specific to the
PR profession.” Accreditation in Public Relations is a voluntary
certification program for public relations professionals, administered
by the Universal Accreditation Board. It is offered to any public
relations professional with three or more years’ experience
who is a member of a participating professional PR organization.
The purpose of Accreditation is to unify and advance the profession
by identifying those who have demonstrated broad knowledge, experience
and professional judgment in the PR field. The designation APR
signifies a high professional level of experience and competence.
As the marketplace becomes more competitive,
job listings in the PR field are specifying “APR preferred.” Today, there
are thousands of APR’s in the U.S., yet only 10 percent of
practitioners in Alabama have attained the APR designation. Accreditation
is ideal for PR practitioners seeking to increase their professional
marketability. PRCA is a member of the Southern Public Relations
Federation (SPRF).
For more information, visit www.prcaonline.com or www.praccreditation.org.
For directions to the Jumpstart workshop, go to www.montgomeryfbc.org.
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PRCA Recognizes 2006 Medallion
Award Winners - MSDoc
TUSCALOOSA, AL–October 5,
2006–
The Public Relations Council
of Alabama (PRCA) recognized the outstanding work of public relations
practitioners during the Medallion Awards presentation at the
2006 PRCA State Conference in the historic Bama Theatre in Tuscaloosa,
Alabama, on Friday, September 29, 2006.
The Medallion Awards competition
recognizes the best work of the state’s PRCA members with certificates of
merit, awards of excellence and the Medallion Award, the highest
award given. The Medallion Awards were selected by a panel of judges
from Public Relations Association of Mississippi (Starkville Chapter),
who reviewed 159 entries from 19 categories, awarding 14 Medallion
Awards, 25 Awards of Excellence, 13 Certificates of Merit, and
two Best of Show awards. The judges considered planning, originality,
creativity, effectiveness of communications, budget utilization
and the role of the entrant in the project. The Best of Show Award
is considered to be the most outstanding of all category entries.
This year, the Best of Show – Print was awarded to Redstone
Federal Credit Union for its quarterly publication, Connections
and the Best of Show – Electronic was awarded to UAB Comprehensive
Cancer Center for its Ray of Hope DVD.
Award recipients by state chapter and number
of awards won were:
Birmingham:
• Children’s Health System (1)
• DavisDenny (1)
• Metropolitan Development Board (1)
• Style Advertising (3)
• UAB Comprehensive Cancer Center (7)
East Alabama:
• Auburn University College of Education (1)
• Colonial University Village (1)
Mobile:
• Bellwether Group (1)
• Imagery Marketing & Research Consultants (2)
• Isle of Capri Casino (1)
• South Baldwin Chamber of Commerce (3)
• Volkert & Associates (1)
Montgomery:
• Alabama Association of REALTORS (1)
• Alabama Bureau of Tourism & Travel (1)
• Alabama Retail Association (1)
• Civil Air Patrol (4)
• Southern Poverty Law Center (1)
North Alabama:
• Avocent Corporation (1)
• Crestwood Medical Center (4)
• Huntsville Utilities (1)
• Port of Huntsville (3)
• Redstone Federal Credit Union (4)
West Alabama:
? DCH Health System (2)
? The University of Alabama (8)
A complete listing of winners for the 2006 Medallion
Awards can be viewed on the PRCA state website at www.prcaonline.com.
About PRCA
PRCA is a professional organization of more than 450 members in six chapters
in Alabama. PRCA fosters relationships and the exchange of ideas among PR
practitioners and promotes the PR profession and a high standard of conduct
by its members. (back)
Contact: Veronica Wilder, VP Students, 2006
256-880-4735
veronica.wilder@triadhospitals.com
MSdoc PDF
For Immediate Release
The Public Relations Council of Alabama presented
the 2006 Student Medallion Awards at the PRCA State Conference
in Tuscaloosa, Alabama on September 28, 2006.
Virginia McCurry Johnson, a student at the University
of Alabama at Birmingham took home top honors as the Michael K.
Simmons Student of the Year. The Betty Hudgens Student Chapter
of the Year was awarded to the University of Aabama at Birmingham.
Twelve Medallions were awarded in the following
categories to these students:
Total Public Relations Program – External; Out of
Order Communications - O.T. Beverly, Patrick Box, Cecilia
Riester, Carolina Guerrero, Meredith Guzy,
David Rathmell - Springhill College
Total Public Relations Program – External;
2006 Public Relations Client Team - Troy University
Special or One-time Public Relations Program:
Short-term Internal (fewer than 90 days); Chase Long, Lauren Fierman,
Sarah Waters - University of Alabama
Writing for Media: Feature Stories Internal/External;
Virginia McCurry Johnson - University of Alabama at Birmingham
Speech Writing; Virginia McCurry Johnson - University
of Alabama at Birmingham and Jonathan Robert Pigg - University
of Alabama at Birmingham
Special Publications: Promotional Brochures and
Folders, Two or More Colors; Lauren Englund - Troy University
Direct Mail: Posters; Lauren Englund - Troy University
Direct Mail: Miscellaneous; Candace Hulcher -
Troy University
Graphic Design: Photography, Single or Series
for Display; Anthony Cooper - University of Alabama at Birmingham
Web Site Design; Anthony Cooper - University
of Alabama at Birmingham
Potpourri; Cresandra Smothers - University of
Alabama
To see a complete listing of all awards presented
at the conference, check out www.prcaonline.com.
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For Immediate Release
Contact:
Deborah Geiger, 445-1759
Deborah.geiger@white-spunner.com
PRCA, VP of Projects
Word Doc
D’Oliveira Named PRCA Practitioner
of the Year
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Denise D’Oliveira, APR,
was named the 2006 Philip R. Forrest Practitioner of the Year
by the Public
Relations Council of Alabama (PRCA).
D'Oliveira has held public relations positions on both sides of Mobile Bay
for the Mobile and Baldwin County Public Schools. Her work has helped engage
parents and school shareholders in educational reform, increase school funding,
raise awareness of the role of public education, and create a communications
model for school districts and communities throughout the U.S.
For PRCA, she initiated a successful APR Jump Start training
class for the Mobile Chapter that was later used statewide
and may become a national model.
She has received three national Awards of Excellence from the National School
Public Relations Association and two national Golden Achievement Awards. D’Oliveira
completed her undergraduate and master's degrees in secondary education at
the University of South Alabama and holds a master of arts in public relations
from the University of West Florida.
The Philip R. Forrest, Jr. Practitioner of the Year Award
is the highest honor bestowed on a member by the PRCA.
An outstanding member from each PRCA chapter
is nominated by his peers as his or her chapter’s Practitioner of the
Year and must prepare an entry detailing their career achievements for judging
on the state level. D’Oliveira was nominated by the Mobile Chapter of
PRCA and there were three other nominees from chapters around the state. The
selection is based on professional activities, community service, career achievement
and examples of the nominee’s work.
The award was re-named in memory of Philip R. Forrest,
Jr., a longtime member of the Mobile Chapter, after his
death in 1983. He was the 1977 recipient of
PRCA’s then Practitioner of the Year Award.
PRCA is the state's oldest and largest group of public relations practitioners.
The organization exists to further the professional and networking interests
of today's public relations and communication professional in private, public
and nonprofit businesses and organizations. (back)
For Immediate Release: October 18, 2006
Contact:
Deborah Geiger
445-1759
Deborah.geiger@white-spunner.com
PRCA, State VP of Projects
Word
Doc
Mobile Chapter Named PRCA Chapter of the Year
The Mobile Chapter was named the 2006 Sharon
Heflin Chapter of the Year by the Public Relations Council of Alabama
(PRCA). Led by president, Traci C. Gyan (pictured), the Mobile
Chapter leadership also included: President Elect, Leigh Perry
Herndon; VP Finance/Treasurer, Julie Otts; VP Programs, Susan M.
Rak-Blanchard; VP Membership, Penny Thatcher; VP Projects, Crystal
Wall; Historian, Herb Jordan; Communications, Melissa Hinson; Student
Affairs, Mary Louise Mason Hoffman; Accreditation, Denise D'Oliveria
APR; Community Service, Catherine Vulerich; Publicity, Amber Guy
Wiseman; Past President, Barbara Allen; and Board Advisor, Jennifer
Graham Jenkins.
The award honors the PRCA Chapter that has exhibited
excellence in overall chapter operations during the previous year.
Specific focus is placed on the following categories: programs,
membership recruitment and retention, membership participation,
promotion of public relations internally and externally, projects,
community involvement, accreditation and professional development.
The winning chapter receives a cash award in addition to a small
gift for each member.
The award is named for Sharon
Heflin, APR, who passed away in 1999. She was a long-time member
of the Montgomery
Chapter with service on both the state and local boards. Ms. Heflin,
who many in Montgomery would call the heart of their chapter, devoted
her career of over 20 years to furthering the arts in Alabama,
as public information officer for the Alabama State Council on
the Arts. Ms. Heflin’s legacy embodies the commitment and
excellence in which we hope to aspire to in our local chapters
of PRCA.
PRCA is the state's oldest and largest group
of public relations practitioners. The organization exists to further
the professional and networking interests of today's public relations
and communication professional in private, public and nonprofit
businesses and organizations. (back)

Suzanne
Fornaro, APR was presented the 2006 SPRF Professional Achievement
Award At
the SPRF Conference in New Orleans.
August 7, 2006
FOR IMMEDIATE RELEASE
Suzanne Fornaro, APR received the 2006 Professional Achievement Award
Suzanne Fornaro, APR, has
worked nearly 30 years in the field of public relations. She
holds a bachelor’s
degree in journalism from the University of Georgia and a master’s
degree in communications from Syracuse University. Suzanne is assistant
vice president for public relations with Volkert & Associates,
a consulting firm of engineers, architects and environmental scientists
based in Mobile.
Keith King, Chairman of Volkert’s board
of directors, says of Suzanne: “As a pioneer in public relations
for the engineering design industry, Suzanne recognized the opportunity
to meld technical expertise and communications, thus establishing
and maintaining a cohesive, efficient and professional profile
for our firm.”
After 25 years with Volkert,
Suzanne continues her traditional role in public relations developing
innovative
internal communication tools and taking the firm’s message
to the public. She also is part of the in-house professional training
team and takes a lead role in community relations planning and
activities.
Suzanne is Accredited in Public
Relations, and is a past president of PRCA Mobile Chapter and
the PRCA state Board
and is a former SPRF board member. Suzanne’s work has earned
numerous recognitions including PRCA Medallions and SPRF Lanterns.
Her fellow PRCA Mobile Chapter members recognized her with the
Diamond Award in 2002 for service to the chapter and as the Practitioner
of the Year in 1986, 1988 and 2005, when she also won the state
award as the 2005 PRCA Philip R. Forrest, Jr., Practitioner of
the Year.
Suzanne and her husband, Bob, have two grown
daughters, Rachel and Nancy, and two grandchildren, Jordan and
Rachel Bradley. She enjoys traveling in the United States and abroad
on vacations. (back)
Fornaro Named PRCA Practitioner of the
Year
Suzanne Fornaro, APR, was
named2005 Philip R. Forrest Practitioner of the Year by the Public
Relations Council
of Alabama (PRCA). As the director of public relations for Volkert & Associates,
a 650-person engineering, environmental and construction services
firm, Suzanne is responsible for corporate public relations and
communications. She is nationally accredited in public relations
by the Universal Accreditation Board and has won 14 awards from
professional organizations for her work in the field of public
relations. She has a B.A. degree in public relations and advertising
from the University of Georgia and an M.S. in communications from
Syracuse University.
Suzanne has served on the boards and as president
of the local and state chapters of PRCA and as president of the
Press Club of Mobile. She represented PRCA on the board and served
as secretary of the Southern Public Relations Federation. She is
a readiness review panelist for APR candidates from SPRF and an
instructor for chapter accreditation courses.
On April 1, Suzanne completed a two-year term
as national president of the Learning Disabilities Association
of America (LDA), a 15,000-member volunteer advocacy organization
with affiliates in 43 states. She is a past president of the local
and state affiliates of LDA. Her local volunteer activities include
Partners in Education, Exploring/Learning for Life Program of the
Boy Scouts of America, Mobile Area Education Foundation, United
Way of Southwest Alabama, American Red Cross, and Mobile Area Chamber
of Commerce.
The Philip R. Forrest, Jr.
Practitioner of the Year Award is the highest honor bestowed
on a member by the PRCA.
An outstanding member from each PRCA chapter is nominated by his
peers as his or her chapter’s Practitioner of the Year and
must prepare an entry detailing their career achievements for judging
on the state level. Suzanne was nominated by the Mobile Chapter
of PRCA and there were five
other nominees from chapters around the state. The selection
is based on professional
activities, community service, career achievement and examples
of the nominee’s work.
The award was re-named in
memory of Philip R. Forrest, Jr., a longtime member of the Mobile
Chapter, after his
death in 1983. He was the 1977 recipient of PRCA’s then Practitioner
of the Year Award. (back)
AU’s
Michael Tullier, APR, Receives SPRF’s Achievement Award
The
Southern Public Relations Federation (SPRF) presented its highest
honor—the Professional Achievement Award—to Auburn
University’s Michael Tullier, APR. The award was presented
during the Federation’s annual conference on Aug. 16 at
the Beau Rivage Resort in Biloxi.
Tullier
is director of external relations for AU’s College of Education.
The Pubic Relations Council of Alabama (PRCA) nominated him for
the award by naming him its 2004 Philip R. Forrest Jr. Practitioner
of the Year. Each of SPRF’s four member organizations may
nominate one professional for the annual award. Nominees are
judged in areas of career achievement, professional activities,
continuing education/Accreditation, and community service.
“Michael’s
public relations peers and those he mentors hold him in the highest
esteem,” Carol Mann, APR, SPRF president, said. “He
maintains the utmost standards in everything he does whether
it is his career, community service, interaction with other professionals,
or his personal life. This award recognizes Michael’s accomplishments
as a leader, professional, and selfless volunteer. I expect him
to accomplish even greater things for years to come.”
He
currently serves as PRCA’s immediate past president, SPRF’s
vice president of Accreditation, and a member of the industry’s
Universal Accreditation Board, which oversees the nationwide
program that current accredits more than 5,000 public relations
professionals. He earned the Accreditation in Public Relations
(APR) in 2003, a master’s of public administration at Auburn
in 1998, and a bachelor of arts in mass communication from Louisiana
State University in 1994.
A
member of PRCA’s East Alabama Chapter, Tullier has served in leadership
roles at the local, state and regional levels since helping to
found the chapter in 1997. He was twice recognized as its Practitioner
of the Year for a career that includes public relations service
to the Greater Baton Rouge Food Bank, LifeSouth Community Blood
Centers, and AU’s Samuel Ginn College of Engineering. He
accepted his current position in AU’s College of Education
in 2004. He has taught both public relations and public administrations
courses at AU as an adjunct instructor and is the professional
adviser to PRCA’s Auburn University student chapter.
Tullier’s
professional and volunteer work has garnered awards at the state
and regional level in the areas of campaigns, community relations,
events promotion, publications, survey research and interactive
technology. He currently volunteers in a public relations capacity
for the Food Bank of East Alabama, United Way of Lee County,
Auburn Rotary Club, and Business by the Book quarterly gatherings.
He is an active member of Auburn United Methodist Church. (back)
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